Performers and artists, already low wage-earners, took a hit during the past five years. Lower disposable incomes and budgetary cuts at the federal and state level led to a dip in industry revenue. The next five years promise to be better, with more artists taking advantage of the internet and other forms of media to promote themselves. Furthermore, as consumers' wallets recover, more money will be spent on entertainment.
This industry consists of independent or freelance artists, writers and performers who create artistic or cultural works or productions as well as individuals who provide the technical expertise necessary for these works. This industry includes celebrities who receive a fee for endorsing products and public appearances or speeches. This industry does not include musical artists (IBISWorld report 71113) and graphic design artists (report 54143).
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.