Industry revenue is expected to fall by 0.6% in 2011-12 to reach $3.49 billion. The average annual growth of 3.6% over the past five years is the result of high growth in the transition of subscribers to higher-fee, value-added digital products and services; some accelerating growth in new subscribers; advertising revenue; and an expected fall in the churn rate. This is all related to forecasts of more solid economic growth, which may be constrained by continued financial volatility worldwide during 2011.
This industry includes pay-TV services, where customers pay a set monthly fee depending on the number and variety of channels they want to access, with the service being delivered by either cable, satellite or other potential means. Digital pay-TV services are now available.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.