Pasta is a staple good found in many Australian pantries. Despite this, the Pasta Production industry has performed poorly over the past five years. Strong competition from private-label products has hurt producers of branded pasta. Furthermore, imports have continued to flood the market, to the detriment of local producers. Industry players have fought back with heavy brand promotion and product development, in an attempt to stimulate consumer interest in pasta. Over the five years through 2014-15, industry revenue is projected to post marginal annualised growth of 0.6%, to reach $773.4 million.
The industry manufactures fresh perishable pasta dishes and dry pasta products after purchasing ingredients from other food manufacturers. The end products are then packaged and distributed to grocery wholesalers, supermarkets and other food outlets. The industry does not include the production of noodles.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.