Party and event planners are hired to assist in the organisation of social events that may be for personal enjoyment or to raise awareness of a certain commercial endeavour (like a new fashion line) or charitable cause. Over the past five years, planners have endured an environment characterised by volatility spurred by the global financial crisis. The global financial crisis led to cautious spending by consumers, businesses and non-profit organisations. This increased caution led to budget cuts by all, specifically targeting non-core activity. This led to a drop in event expenditure, as these services are perceived as a nonessential to putting on an event.This industry is comprised of companies that organise social events such as parties, weddings and other social gatherings. This industry does not include companies that organise conventions and trade show events.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.