During the recession, many industry operators discounted their rental prices to bring in more clients, however, this strategy was unsuccessful and subsequently, profit plummeted. Continued economic recovery will likely aid growth through 2018. Armed with higher personal and corporate income, households and businesses are projected to expand their party budgets, which will allow them to spend more on rentals beyond basic necessities to full-service products.
This industry rents out tables, chairs, flatware, linens, centerpieces, stages, tents, canopies and other items for public and private parties and events.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.