A range of external factors have affected the performance of the Outdoor Vegetable Growing industry over the past five years. Outdoor vegetable growers were unable to deliver a consistent supply of produce due to weather impediments. Low rainfall levels in the years leading up to 2008-09 constrained production, as farmers heavily rely on favourable rainfall levels. Poor rainfall reduced the quality and quantity of produce available up until 2009-10. Returning rainfall over the two years through 2010-11 largely helped the industry back on its feet, although heavy flooding in Queensland and Victoria in early 2011 constrained national supply of some produce.
Farmers in this industry grow vegetables outdoors in open fields.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.