Despite an expected dip in 2013, the industry is expected to experience growth in the next five years, as demand for fruit grows. Government-sponsored programs will continue to highlight the need for fruits and vegetables, boosting citrus consumption. However, industry farmers will be threatened by volatile weather conditions, various citrus diseases and import penetration from low-cost countries.
Farmers in this industry primarily grow citrus fruits, including oranges, grapefruit and lemons. Citrus fruits grown in this industry are used in downstream processing industries (e.g. juices, canned vegetables) and sold as fresh fruit for final consumption. Farms are considered part of the Orange and Citrus Groves industry if at least half of their revenue is derived from growing these fruits.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.