The Online Vitamin and Supplement Sales industry has performed strongly over the past five years, growing by an annualised 7.7%. The rapid increase in internet connections and the subsequent rise in online retailing have underpinned much of this growth. Consumers have been embracing the variety of online stores and the convenience of shopping from home, especially with the increasing bandwidth speeds available. The industry has also benefited from an increasing level of health consciousness, as many consumers have been adopting a holistic approach towards their health and wellbeing, driving demand for industry products.
This industry includes specialist online retailers of vitamins, minerals and other dietary supplements.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.