This industry has experienced consistent growth over the past five years. Recessionary drops in employment levels and the resulting decrease in access to health insurance led consumers to purchase vitamins and supplements as alternatives to expensive prescription drugs. Health-conscious trends have risen in line with the aging and baby-boomer populations, fueling demand for industry products. In the next five years, the industry is forecast to continue to strongly grow as the health-conscious trend persists.
The Online Vitamin and Supplement Sales industry sells vitamins, minerals, herbs and other dietary supplements on the internet. The industry excludes operators that primarily sell pharmaceutical drugs.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.