The Online Travel Bookings industry is expected to grow strongly over the five years through 2014-15. The rise of internet shopping, using multi-platform penetration through computers, smartphones and tablets, has benefited the industry. This has come at a time when consumers have been increasingly integrating internet and mobile connectivity into their everyday lives. The industry has received substantial attention from the increasing number of Australians travelling domestically and abroad. Travellers have been aided by the strong Australian dollar over much of the past five years and greater airline capacity due to the rivalry between Qantas and Virgin.
Firms in this industry primarily engage in online travel reservations and bookings, taking a cut from the total transaction value booked through their websites. The industry excludes firms that also have a physical retail presence.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.