The Online Toy Sales industry's revenue is expected to grow at an annualised 15.0% over the five years through 2014-15, to reach $66.4 million. This growth has been primarily supported by the increasing acceptance of the internet as a shopping medium for everyday products. Online sales have grown substantially as a portion of total toy and game sales over the past five years. Increases in discretionary incomes and the population aged under 14 years have also boosted industry growth. In 2014-15, revenue is expected to increase by 6.9%.
This industry sells a broad range of toy and hobby goods via the internet. Products include traditional dolls and toys, electronic toys (excluding video games), board games, hobby kits and craft supplies. These goods are purchased from domestic and international manufacturers and wholesalers, and then retailed to the general public online. Operators that retail used toys and hobby goods are not included in the industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.