Online Toy Sales in Australia - IBISWorld Industry Market Research

Online Toy Sales in Australia

Online Toy Sales in Australia - IBISWorld Industry Market Research
Online Toy Sales in Australia
Published Feb 24, 2015
27 pages — Published Feb 24, 2015
Price US$ 910.00  |  Buy this Report Now

About This Report


The Online Toy Sales industry's revenue is expected to grow at an annualised 15.0% over the five years through 2014-15, to reach $66.4 million. This growth has been primarily supported by the increasing acceptance of the internet as a shopping medium for everyday products. Online sales have grown substantially as a portion of total toy and game sales over the past five years. Increases in discretionary incomes and the population aged under 14 years have also boosted industry growth. In 2014-15, revenue is expected to increase by 6.9%.

This industry sells a broad range of toy and hobby goods via the internet. Products include traditional dolls and toys, electronic toys (excluding video games), board games, hobby kits and craft supplies. These goods are purchased from domestic and international manufacturers and wholesalers, and then retailed to the general public online. Operators that retail used toys and hobby goods are not included in the industry.

The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.

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IBISWorld Industry Market Research—IBISWorld is a leading strategic business information provider that offers comprehensive information on more than 700 US industries covering 4,000 individual product segments. They also provide global industry and industry risk rating reports covering Australia, the United Kingdom and China. IBISWorld data offers detailed analysis on growth trends, the competitive environment and key issues. Reports average 30 to 40 pages and contain figures; market characteristics; product, market and service segmentation; industry conditions, current and historical performance analysis; risk scores; industry participants and market share; factors to success; and 5-year forecasts with forecast analysis.

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IBISWorld Industry Market Research. "Online Toy Sales in Australia" Feb 24, 2015. Alacra Store. May 24, 2018. <>
IBISWorld Industry Market Research. (2015). Online Toy Sales in Australia Feb 24, 2015. New York, NY: Alacra Store. Retrieved May 24, 2018 from <>
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