Still in its infancy, the Online Pet Food and Pet Supply Sales industry is gradually evolving as it gains traction in the wider Australian pet-care sector. While the industry is characterised by a large number of small niche players selling specialist pet products, larger pure-play online pet-care companies are emerging. These companies have challenged the position of dominant supermarket chains, which have been using their established online platforms to extend their entrenched position within the overall pet-care industry. At the same time, national pet-care chains are launching complementary e-commerce platforms as they transition into clicks-and-mortar operations.
This industry retails pet food and supplies via the internet. Examples of products offered by online pet supply stores include collars, leashes, health and beauty aids, medication, toys, pet carriers and furniture.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.