The Online Medical Supplies Sales industry has performed strongly over the past five years, driven by the overall growth in online retailing and robust demand conditions in downstream markets. Poor business and consumer confidence had minimal impact on the industry's fortunes, as demand for medical supplies is highly inelastic given their essential nature. To staff and equip clinics, medical practitioners and institutions rely on federal and state government funding, which has increased strongly over the past five years. This funding growth has been driven in part by Australia's ageing population.
This industry includes online retailers of medical supplies, which includes equipment and tools used in health care for diagnosis, therapy or surgery. Industry operators also sell products such as topical treatments and dressings, antiseptics, bandages, cotton, first-aid kits, syringes, thermometers and heating pads.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.