The Online Large Appliance Sales industry has grown strongly over the past five years. Customers have become more comfortable purchasing products online, particularly costly big-ticket items such as refrigerators, freezers and other large appliances. Steadily rising household formation and disposable income, positive consumer sentiment and increasing capital expenditure on residential homes have all supported demand for industry products. Households have been more willing to upgrade existing appliances and purchase new equipment. As a result, revenue is estimated to rise at a compound annual rate of 15.6% over the five years through 2014-15.
Companies in the industry sell a range of large appliances such as refrigerators, ovens, cooktops, range hoods, dishwashers, freezers, washing machines and dryers via the internet. The industry includes both online-only operators and bricks-and-mortar stores that have an online presence.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.