The widespread acceptance of internet shopping has contributed to rapid industry growth over the past five years. The Online Household Furniture Sales industry is forecast to grow by 20.1% in 2014-15 to reach $360.3 million, and by an annualised 19.7% over the five years through 2014-15. Although the high growth rate is influenced by a low base year, the industry has still expanded rapidly, as Australians have gravitated towards the online space to search for and purchase household furniture. Lower product prices, the ability to conveniently compare products and increased transaction security are factors that have contributed to the rise in industry sales.
This industry includes companies that retail a range of new indoor and outdoor home furniture, such as couches, beds, tables and chairs, via the internet. Industry goods are typically purchased from domestic and international manufacturers and wholesalers, and then sold online to the public.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.