Over the past five years to 2012-13, the Online Home Furnishing Sales industry is expected to post annualised growth of 17.8% to reach £1.24 billion. Despite the poor economic conditions over the past five years, consumers scaling back on large discretionary purchases largely supported this growth. For instance, capital expenditure on dwellings contracted at an annualised 6.4% over the past five-year period. Coupled with low consumer confidence and marginal growth in disposable incomes, IBISWorld expects consumers refrained from home renovations projects and big-ticket furniture purchases.
Businesses in this industry retail a range of home furnishing goods, such as curtains, draperies, blinds, shades and decorative accessories, via the internet. Merchandise is purchased from domestic (and in some cases international) manufacturers and wholesalers, and then sold to the public online.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.