Over the five years through 2015-16, the Online Home Furnishing Retailing industry is expected to grow at a compound annual rate of 13.8% to reach £2 billion. This includes forecast growth of 13.9% in the current year. The industry has performed well over the past five years, despite the weak trading conditions that plagued the wider retail sector during the start of the period. One reason for the industry's resilience to the economic downturn is that consumers chose to shop online for bargains, where comparing prices is easier. Furthermore, the industry was, and still is, in its infancy; having started the period from a low base, there has been ample room for expansion.
Businesses in this industry retail a range of home furnishing goods, such as curtains, draperies, blinds, shades and decorative accessories, via the internet. Merchandise is purchased from domestic and international manufacturers and wholesalers, and then sold to the public online. The industry includes high-street retailers with an online presence but excludes supermarkets and department stores.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.