Over the five years through 2014-15, the Online Home Furnishing Retailing industry is expected to grow at a compound annual rate of 16.5% to reach £1.7 billion. Despite the poor economic conditions over the past five years, consumers scaling back on large discretionary purchases actually supported this growth. Capital expenditure on dwellings remained weak over the period, with low consumer confidence and marginal growth in disposable incomes causing consumers to refrain from home renovation projects and big-ticket furniture purchases. Instead, consumers opted to jazz up existing decor with less expensive decorative items, such as tablecloths, lamps and pillows.
Businesses in this industry retail a range of home furnishing goods, such as curtains, draperies, blinds, shades and decorative accessories, via the internet. Merchandise is purchased from domestic and international manufacturers and wholesalers, and then sold to the public online. The industry includes high-street retailers with an online presence but excludes supermarkets and department stores.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.