The Online Grocery Sales industry is yet to achieve anything close to the scale of the overall online retail sector, but there are signs of significant growth potential. Over the five years through 2015-16, industry revenue is anticipated to rise by an annualised 15.3%, to reach $2.4 billion. Adoption of online grocery shopping has been slow, as Australian consumers have been largely satisfied with the current offering provided by bricks-and-mortar stores. The extensive networks of the major supermarket chains, Coles and Woolworths, have contributed to the underdevelopment of the industry, as consumers generally live close to grocery stores.
Companies in the industry sell grocery items online. Industry participants are either online-only retailers or bricks-and-mortar stores with an online presence. Online sales of beer, spirits and wine are excluded from the industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.