The Online Flower Shops industry has well and truly come to life, having flourished over the past five years. Industry revenue is forecast to grow at annualised 5.9% over the five years through 2014-15 to reach $60.3 million. This includes revenue from existing retailers branching out into the online segment, purely online flower shops and order-aggregators. The strong growth is attributable to the wide acceptance of the internet as a shopping medium, combined with improvements in discretionary income. In 2014-15, industry revenue is forecast to grow by 4.0%.
This industry retails flowers online. Industry operators receive orders and payments through their websites and then use their network of local florists or growers to fulfil and deliver the order. The industry primarily includes revenue from fresh-cut flowers, internet florist network membership dues and gift baskets sold online.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.