Still in its infancy, the Online Eyeglasses and Contact Lens Sales industry has benefited from operating in a rapidly growing retail space. The internet's ability to provide a plethora of choices at varying price points has led consumers to migrate online in increasing numbers in their quest for a bargain. Early adopters have reaped the rewards of having low operating cost structures. Online eyewear retailers have been able to aggressively discount their products compared with their bricks-and-mortar counterparts, which have faced high labour and utility costs.
This industry sells optical and eyewear goods exclusively over the internet. Merchandise is generally purchased from domestic (in some cases international) manufacturers and wholesalers, and is then sold to the public. The industry also includes the online sales of sunglasses.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.