The Online Baby Product Sales industry has proven to be successful despite Australia's turbulent retail landscape, effectively defying the downturn in consumer spending over the past five years. The industry owes its success to rapid advances in technology and increasing internet connectivity, which have fuelled demand for and acceptance of online shopping in Australia. This has been enhanced by strong marketing campaigns, competitive pricing and the development of multichannel retailing options. Mainstream retailers have only jumped on board in recent years, after the success of smaller, online-only retailers became apparent.
This industry retails products on the internet designed for infants and toddlers aged from zero to three years of age. Industry products include nappies, clothing, toys, baby formula and food, strollers and furniture. Firms purchase products for resale to consumers with no further development of the product.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.