The growing acceptance and security of shopping online is driving up revenue for the Online Baby and Infant Apparel Sales industry. While falling consumer disposable income during the recession led to a brief drop in revenue, the industry recovered quickly and is expected to continue expanding. As more Generation Y families enter parenthood, demand for higher-value branded items will rise, boosting industry sales and profit.
Companies in this industry sell baby and infant apparel online. The industry includes online-only e-tailers as well as brick-and-mortar stores that also have an online presence.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.