The Nursery Production industry is showing signs of recovery after several years of difficult conditions. Industry revenue is forecast to increase by 4.3% in 2014-15, to reach $826.2 million. This contrasts with the overall projected decline of 0.5% annualised over the five years through 2014-15. Industry revenue declined considerably over the two years through 2011-12, partly due to falling consumer sentiment and a low number of dwelling commencements, which dampened demand. Additionally, ongoing water (persisting beyond the drought that occurred prior to 2009-10) reduced demand for industry products.
The industry includes businesses that are primarily involved in growing trees and shrubs, ornamental plants and bulbs. Businesses sell to retail or wholesale establishments, as well as landscapers, local government and councils, and orchardists. This industry excludes turf growing and flower growing.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.