Print newspapers are quickly becoming a thing of the past. Print newspaper circulation levels have decreased over the past decade as readers have switched to online news content. Lower circulation has driven down sales revenue from printed newspapers, despite cover price increases. Advertising revenue has also declined, as printed newspapers have reached fewer consumers. Although newspaper publishers compete online, online advertising revenue is far lower than traditional methods of publishing, as there is less advertising space available online. As a result, industry revenue is estimated to fall at an annualised 8.5% over the five years through 2014-15.
Companies in the industry are primarily engaged in newspaper publishing. Companies are included in the industry if their main source of income is the sale of printed newspapers and the advertising space within them. The industry excludes newspapers that only publish online, but includes online revenue for publishers that print physical newspapers.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.