The Motels industry has struggled to lift itself out of the poor conditions caused by the global financial crisis. With a slow start to the domestic tourism market and weak interest in motels over much of the past five years. Price-based competition between operators has increased as they seek to attract greater numbers of budget-conscious travellers. Competition from other forms of accommodation, such as hotels, serviced apartments and quality cabins in caravan and holiday parks, has also hurt the Motels industry's bottom line. However, the industry is expected to benefit from the recovery in the global economy and the falling Australian dollar.
This industry is made up of motels, private hotels and guesthouse businesses with 15 or more rooms. These establishments provide accommodation on a room or suite basis and some may operate a restaurant and bar on the property. Most motels have direct access to an open parking area and are located adjacent to a major road. Most guest rooms have bath and shower facilities and may or may not have cooking facilities, such as hot plates, ovens and microwaves.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.