Motels operate in a very competitive tourist accommodation market, with a variety of accommodation styles and qualities available at a range of price points to suit particular needs. When economic conditions are weak, price-based competition tends to accelerate, usually as a response to tourists seeking greater value. Over the past decade, competition has risen both within the Motels industry and from competing accommodation industries such as hotels, serviced apartments and quality cabins in caravan and holiday parks.
This industry is made up of motels, private hotels and guest house businesses with 15 or more rooms. These establishments provide accommodation on a room or suite basis, and some may operate a restaurant and bar on the property. Most motels have direct access to an open parking area and are located adjacent to a major road. Most guest rooms have bath and/or shower facilities, and may or may not have full cooking facilities, such as hot plates, ovens and microwaves.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.