Although consumer demand has been fuelled by solid growth in the number of mobile connections and continuing advances in product design and technology, these changes have not translated well into the retail market. Instead of record sales, industry operators have faced a difficult trading environment. Industry revenue was struck by the collapse of Phones 4u in September 2014, meaning industry revenue declined by 20.1% in 2014-15. Revenue is expected to decline at a compound annual rate of 6.5% over the five years through 2015-16 to reach £2.4 billion thanks to mounting external competition leading to shrinking profit margins and declines in the average price of phones.
Retailers in this industry sell mobile telephones. The industry does not include mobile telephone services or outlets run by networks (see IBISWorld report J61.200).
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.