Mobile phones have become the principal means of telephone communications and a life necessity. Currently, each Australian is expected to possess, on average, 1.3 active mobile devices. This equates to mobile services in operation (SIO) of 30.2 million. Much of this growth has been realised in the past few years as consumers have rapidly adopted wireless broadband services via 3G dongles. This strong desire for remote internet connectivity has not been tempered by the relative high usage prices of mobile versus fixed broadband services. As a result, the robust gains in SIO will drive revenue growth of 6.5% per annum for the five years through 2012-13.
The industry includes businesses devoted to operating and maintaining transmission and switching facilities to deliver direct communications via airwaves. Included in this industry are establishments that provide wireless telecommunications network services and those that supply and maintain equipment used to receive signals.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.