Media Representative Firms in the US - IBISWorld Industry Market Research

Media Representative Firms in the US

Media Representative Firms in the US - IBISWorld Industry Market Research
Media Representative Firms in the US
Published May 12, 2014
31 pages — Published May 12, 2014
Price US$ 910.00  |  Buy this Report Now

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As if recessionary conditions were not hard enough on media representative firms, there has also been an increasing shift away from traditional media. Radio, TV and print advertising have decreased in popularity as more consumers have started using the internet in day-to-day life. Although the industry is forecast to recover in line with the economy, growth will remain slow due to new challenges media reps will face because of technology.

Industry firms are independent representatives that sell media time or space for media owners. They are generally the agents between media owners and advertising companies or private corporations seeking advertising spots. Media companies contract media representative firms to promote the benefits of buying advertising space on their media source.

The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.

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IBISWorld Industry Market Research—IBISWorld is a leading strategic business information provider that offers comprehensive information on more than 700 US industries covering 4,000 individual product segments. They also provide global industry and industry risk rating reports covering Australia, the United Kingdom and China. IBISWorld data offers detailed analysis on growth trends, the competitive environment and key issues. Reports average 30 to 40 pages and contain figures; market characteristics; product, market and service segmentation; industry conditions, current and historical performance analysis; risk scores; industry participants and market share; factors to success; and 5-year forecasts with forecast analysis.

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IBISWorld Industry Market Research. "Media Representative Firms in the US" May 12, 2014. Alacra Store. May 22, 2018. <>
IBISWorld Industry Market Research. (2014). Media Representative Firms in the US May 12, 2014. New York, NY: Alacra Store. Retrieved May 22, 2018 from <>
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