Media Buying Agencies in the US - IBISWorld Industry Market Research

Media Buying Agencies in the US

Media Buying Agencies in the US - IBISWorld Industry Market Research
Media Buying Agencies in the US
Published Oct 30, 2014
40 pages — Published Oct 30, 2014
Price US$ 910.00  |  Buy this Report Now

About This Report


Although the past five years were patchy for media buying agencies, the industry still managed to maintain growth. As corporate profit continues to rise and consumer sentiment increases, companies will start spending more on advertising, which will drive industry demand and revenue. Operators will be forced to remain up-to-date with changing technology in order to retain clients, as pay-for-performance and mobile advertising become increasingly important to industry and operator growth.

Media buying agencies purchase advertising time and space from media providers and resell it to advertisers. They can also be involved in planning individual campaigns and monitoring the results of advertising placements against agreed metrics, such as target audience reach. Large advertisers may bypass this industry by using in-house media buying teams and dealing directly with media representatives.

The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.

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IBISWorld Industry Market Research—IBISWorld is a leading strategic business information provider that offers comprehensive information on more than 700 US industries covering 4,000 individual product segments. They also provide global industry and industry risk rating reports covering Australia, the United Kingdom and China. IBISWorld data offers detailed analysis on growth trends, the competitive environment and key issues. Reports average 30 to 40 pages and contain figures; market characteristics; product, market and service segmentation; industry conditions, current and historical performance analysis; risk scores; industry participants and market share; factors to success; and 5-year forecasts with forecast analysis.

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IBISWorld Industry Market Research. "Media Buying Agencies in the US" Oct 30, 2014. Alacra Store. Oct 24, 2016. <>
IBISWorld Industry Market Research. (2014). Media Buying Agencies in the US Oct 30, 2014. New York, NY: Alacra Store. Retrieved Oct 24, 2016 from <>
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