Meat, fish and poultry retailers have recorded mixed growth during the five-year period through 2012-13. Soft consumer conditions, declining consumption of red meat and strong price competition between supermarkets have weighed on growth and margins. Supermarkets have significantly outperformed smaller industry retailers over the past five years. The trading landscape for smaller operators experienced a surge in competition following the expansion of fresh produce on offer by chain supermarkets and other leading grocery stores. Demand for fresh meat, fish and poultry was also affected by the growing popularity of home-meal replacements.
Operators in this industry retail a broad range of fresh meat, fish and poultry and processed meats, and include both supermarkets and specialist retailers such as butchers and fishmongers. Products are purchased primarily from domestic wholesalers or processors. Industry players then sell these goods through their retail stores. Stores that primarily operate as meat, poultry or seafood processors or wholesalers are excluded from this industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.