The past five years have been a struggle for the Maternity Wear store industry. Demand for maternity wear fluctuated without rising significantly enough to give the industry the boost it needed to overcome the recession. In addition, many families delayed decisions to have children and mounting competition from alternative retailers continuously served as a threat to traditional brick-and-mortar stores. In the five years to 2019, the industry is expected to rebound steadily. The economic recovery will gradually result in higher disposable incomes, and in turn, American's will begin to expand their families again. However, online retailers will still remain a threat, limiting revenue growth opportunities.
This industry includes brick-and-mortar retailers of maternity apparel, which is designed to fit the frame of a pregnant woman. Many retailers also undertake sales and administrative activities, such as customer service, advertising and cash handling. Some stores offer basic alteration services on site.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.