The Maternity Wear Retailing industry has performed exceptionally well over the past five years despite turbulent economic conditions. Although general clothing retailers have suffered from volatile consumer sentiment and subdued discretionary spending, the industry has benefited from strong demand for maternity wear from fashion-conscious consumers. While in the past women have been content with making alterations to their existing clothes or purchasing oversized clothing during their pregnancy, this has gradually changed. In response to strong demand, there has been a significant influx in the number of retailers in the industry with new product lines being introduced frequently.
Companies in this industry primarily retail maternity apparel, which is clothing designed to fit the frame of a pregnant woman. The industry includes the online presence of bricks-and-mortar retailers and also online-only stores. Excluded from the industry are department stores and other clothing retailers that are not primarily engaged in retailing maternity wear.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.