The improving economic environment and increasing visibility of massage franchises are expected to encourage growth in the Massage Franchises industry, over the five years to 2014. While the majority of massage therapists are sole proprietors, the popularity of massage franchises has increased over the past decade. In the coming years, the rapid growth experienced in the five years to 2014 is expected to taper as franchises enter the industry. It is also likely that sole proprietors will continue to compete aggressively against franchise operations.
This industry comprises franchise companies that provide massages to enhance physical function, aid healing and promote relaxation, often in private or group sessions. Reports in our Business Franchise collection focus solely on the operation of franchised outlets and exclude nonfranchise data. They show the complete number of franchise outlets, total franchise revenue and the average profit margin earned by franchisees. Our reports also highlight the largest franchisors by market share.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.