Market Research in the US - IBISWorld Industry Market Research

Market Research in the US

Market Research in the US - IBISWorld Industry Market Research
Market Research in the US
Published Sep 25, 2015
34 pages — Published Sep 25, 2015
Price US$ 910.00  |  Buy this Report Now

About This Report


The Market Research industry experienced slow but steady growth over the past five years. As corporate profit rapidly rose in 2010, businesses emerged from their cost-conscious slump and began to develop new products, increasing their investment in market research to attract new customers. During the next five years, changes in media consumption and the growing use of social media will revolutionize traditional methods of conducting market research. As the industry's major players pursue this growth opportunity, industry revenue growth is expected to accelerate in the five years to 2020.

Companies in this industry systematically gather, record, tabulate and present marketing and public opinion data. Examples of industry services include political polling, sampling and statistical services, broadcast media rating services and market analysis services. Operators that conduct experimental or scientific research in fields such as economics or engineering are not included in this industry.

The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.

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IBISWorld Industry Market Research—IBISWorld is a leading strategic business information provider that offers comprehensive information on more than 700 US industries covering 4,000 individual product segments. They also provide global industry and industry risk rating reports covering Australia, the United Kingdom and China. IBISWorld data offers detailed analysis on growth trends, the competitive environment and key issues. Reports average 30 to 40 pages and contain figures; market characteristics; product, market and service segmentation; industry conditions, current and historical performance analysis; risk scores; industry participants and market share; factors to success; and 5-year forecasts with forecast analysis.

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IBISWorld Industry Market Research. "Market Research in the US" Sep 25, 2015. Alacra Store. Oct 22, 2016. <>
IBISWorld Industry Market Research. (2015). Market Research in the US Sep 25, 2015. New York, NY: Alacra Store. Retrieved Oct 22, 2016 from <>
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