Due to China's stable economic growth and large business market, there is an ample amount of opportunities for market research firms. In the past five years, the Market Research industry experienced rapid development, characterized by the emergence of specialized local research enterprises, the rapid expansion of foreign capital and the extensive implementation of technology applications. Industry revenue is estimated to have increased at an annualized rate of 14.8% over the five years to 2015 to total $4.6 billion. In 2015 alone, revenue is expected to increase 11.1%.
With international and domestic knowledge, local experience and networks, market research firms in China help clients acquire valuable market information, undertake comprehensive market analysis, develop appropriate entry strategies, establish distribution channels and expand operations. Services supplied by firms are important for corporations' decisions when choosing target markets, forecasting developments, and making various operational decisions.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.