The Market Research and Statistical Services industry conducts targeted market research on behalf of commercial and governmental clients. Industry research and analysis provides information to help clients develop new products and advertising strategies, make strategic decisions and gather demographic information.
Market researchers and statistical consulting companies conduct public opinion polls, and carry out qualitative and quantitative research on behalf of clients. This involves the gathering, tabulating and presenting of marketing and opinion information and data. The information gathered is usually for the purposes of understanding the opinions, needs and wants of particular demographics or targeted consumer groups. The industry includes private firms and government bodies.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.