Market Research Services in Australia - IBISWorld Industry Market Research

Market Research Services in Australia

Market Research Services in Australia - IBISWorld Industry Market Research
Market Research Services in Australia
Published Nov 29, 2012
28 pages — Published Nov 29, 2012
Price US$ 970.00  |  Buy this Report Now

About This Report


The lifeblood of the Market Research Services industry is research into target markets of clients and government agencies that provide goods and services to consumers. Research provided by the industry commonly aims to provide information to help the development of new products, advertising strategies, and strategic decisions such as expansions into new markets, and garner voting intentions.

The economic downturn in 2008-09 led many consumer-focused businesses – particularly those with an emphasis on big-ticket or highly discretionary items – to slash marketing budgets and investment in new products as revenue fell.

Market researchers conduct public opinion polls, and qualitative and quantitative research on behalf of clients. The information gathered is usually for the purposes of understanding the opinions, needs and wants of particular demographics or targeted consumer groups.

The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.

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IBISWorld Industry Market Research—IBISWorld is a leading strategic business information provider that offers comprehensive information on more than 700 US industries covering 4,000 individual product segments. They also provide global industry and industry risk rating reports covering Australia, the United Kingdom and China. IBISWorld data offers detailed analysis on growth trends, the competitive environment and key issues. Reports average 30 to 40 pages and contain figures; market characteristics; product, market and service segmentation; industry conditions, current and historical performance analysis; risk scores; industry participants and market share; factors to success; and 5-year forecasts with forecast analysis.

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IBISWorld Industry Market Research. "Market Research Services in Australia" Nov 29, 2012. Alacra Store. May 21, 2018. <>
IBISWorld Industry Market Research. (2012). Market Research Services in Australia Nov 29, 2012. New York, NY: Alacra Store. Retrieved May 21, 2018 from <>
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