Market Research & Public Opinion Polling in the UK - IBISWorld Industry Market Research

Market Research & Public Opinion Polling in the UK

Market Research & Public Opinion Polling in the UK - IBISWorld Industry Market Research
Market Research & Public Opinion Polling in the UK
Published Sep 02, 2015
29 pages — Published Sep 02, 2015
Price US$ 875.00  |  Buy this Report Now

About This Report


Following a period of decline immediately prior to the period, the industry has rebounded over the past five years. Improvements in business confidence and capital expenditure levels have stimulated demand, as firms have started to undertake expansion and innovation activity. Advertising activity has also gained momentum during the period, triggering demand for media related research. Meanwhile, widespread attention to the performance of the economy following the recession has fuelled demand for public opinion polling services. Growing demand for online and digital research services has also positively influenced the industry.

Market researchers investigate the behaviour, values and opinions of clients’ target markets, providing insights that allow them to better tailor their products, services and marketing. The industry also includes public opinion polling on political, economic or social issues. The primary users of market research are businesses, the media and political figures or parties. Targets include potential customers, actual customers, voters and other businesses and organisations.

The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.

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IBISWorld Industry Market Research—IBISWorld is a leading strategic business information provider that offers comprehensive information on more than 700 US industries covering 4,000 individual product segments. They also provide global industry and industry risk rating reports covering Australia, the United Kingdom and China. IBISWorld data offers detailed analysis on growth trends, the competitive environment and key issues. Reports average 30 to 40 pages and contain figures; market characteristics; product, market and service segmentation; industry conditions, current and historical performance analysis; risk scores; industry participants and market share; factors to success; and 5-year forecasts with forecast analysis.

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IBISWorld Industry Market Research. "Market Research & Public Opinion Polling in the UK" Sep 02, 2015. Alacra Store. Apr 24, 2018. <>
IBISWorld Industry Market Research. (2015). Market Research & Public Opinion Polling in the UK Sep 02, 2015. New York, NY: Alacra Store. Retrieved Apr 24, 2018 from <>
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