The Marine Sightseeing Tours industry provides sightseeing and scenic tour services along coastlines and waterways. These tours allow visitors to experience the Australian coastline in a novel way for recreational purposes. Point-to-point travel services are not included within the industry. Tourists and travellers generally regard the industry's services as optional extras that exert a small influence on their travel planning. This places industry operators in an uncomfortable position, unable to significantly influence demand, and, in the short term, constrained in their ability to adapt supply to meet demand.
Businesses in this industry operate water-based transportation equipment for scenic and sightseeing activities. This industry excludes point-to-point water transport services such as ferries or cruise ships. The service provided is usually local in nature and generally includes tour commentary.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.