Marine equipment retailers faced choppy conditions over the five years through 2011-12. Rising by just 1.4% per annum, industry revenue was affected by mounting internal competition and rising interest rates, which created a challenging retail market. Over the past five years, revenue growth was largely influenced by an increase in coastal population levels, which supported the demand of marine equipment. Growth in disposable income levels and a rise in the amount of leisure time available to consumers per week are also expected to have aided the modest rise in industry revenue.
Marine equipment retailers sell a broad range of boats, outboard motors, boat trailers and accessories that are either new or used. These products are purchased from domestic and international wholesalers. Operators then retail these goods through their stores to the general public for private use. Businesses that primarily retail sailboards, canoes or wetsuits, repair boats or hire pleasure crafts are excluded from this industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.