Over the past five years, the Margarine and Other Butter Substitute Manufacturing industry has faced difficult conditions. Downstream demand has dwindled as health-conscious consumers lose interest in traditionally high-fat content spreadables, opting instead for fresh produce and healthier eating options. At the same time, the industry has become increasingly competitive as product innovation keeps industry operators on their toes in the bid to lure back the diminishing downstream household market. As a result, over the five years through 2014-15, industry revenue is forecast to fall at an annualised 1.1%, to total $538.6 million.
Companies in this industry produce vegetable-based spreads such as margarine and other products, as a substitute to butter.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.