The Management Consulting industry was established in China more than two decades ago. However, the industry is still on a small scale compared with its counterparts worldwide. Although there are many traditional Chinese theories on management philosophy, they have not generally been applied to business. Instead, marketing, not business management, was what initially prompted the establishment of consulting firms in China. Once companies realized that large profits could be generated through effective marketing and management consulting service, they began to actively absorb marketing and management theories from the West.
Firms in the Management Consulting industry in China provide the following services: business and management consulting; enterprise management consulting; social and economic consulting; public relations consulting; and planning and designing. Consulting activities based on market investigation and statistics are not included in this industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.