Major Household Appliance Manufacturing is highly globalized, with many foreign companies that compete aggressively in the US market. Industry companies directly experienced the effects of housing market contraction and weak recessionary consumer spending over the past five years, which weakened revenue as imports supplied an increasing share of domestic demand. Manufacturers in the industry have begun to recover in part by cutting employment and offshoring some production in response to competition and price pressures. Though demand will rise in the next five years in line with the continued housing recovery, these pressures will continue to weigh on profit margins, while development of new energy-efficient products will present new revenue opportunities.
This industry includes companies that manufacture major household cooking appliances, refrigerators and home freezers, household laundry equipment and other major electrical and nonelectrical household appliances such as dishwashers, garbage disposal units, water heaters and trash compactors. Small cooking appliances (e.g. hot plates), fans, vacuums, and electric irons are not included in this industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.