Competition within the Magazine and Periodical publishing industry in China has intensified significantly in recent years. Increased computer usage has negatively affected demand for printed magazines and periodicals. As a result, many of the industry's advertising clients have shifted more of their advertising dollars to online publications and away from print.
However, due to strong growth across the Chinese economy, the industry is still growing, albeit at a slow rate. Industry revenue is expected to total $4.1 billion in 2015, up 3.5% from 2014, and reflecting an annualized growth rate of 9.3% since 2010.
The Magazine and Periodical Publishing industry in China publishes a wide range of periodicals and magazines. The printing, wholesaling and retailing of periodicals and magazines are included in other downstream industries.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.