The Lotteries industry has declined since 2006-07, at an annual rate of 0.9%. Until now, the industry has had an extended life cycle and a generally high population penetration rate among its target groups. However, gaming machines have become a very direct and fierce competitor. The industry is only growing strongly in Western Australia, where there are no gaming machines outside of the casino. Both forms of gaming are attractive to the same demographic market, usually older adults. Lotteries have also fallen out of favour as consumers search for more instant gratification where they can know whether they are a winner instantly, rather than waiting days for a draw.
Businesses in this industry operate lotteries or sell lottery tickets. A lottery is commonly defined as a draw that has a cost to enter and prizewinners are drawn randomly by lot. As such, it includes lotto, traditional lottery draws, instant/scratch tickets, soccer pools and minor gaming like bingo and keno.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.