Australians generally enjoy a drink, and with growing sophistication of the Australian palate, an expanding liquor variety has given room for Australian's to try and love new things. Overall, beer consumption has declined in favour of wine and spirits, although the growing popularity of premium, craft and imported beer has increased. Liquor wholesalers have benefited from such trends as most industry players deal mainly in wine, spirits and imported beer, with only a select few being preferred by large retailers, often dealing with high-turnover, low-value products.
Liquor wholesalers buy beer, wine and spirits from manufacturers and sell these products to pubs, bars, supermarkets and other liquor retailers, or manufacture alcohol products and sell these directly to retailers and wholesalers. Large companies that wholesale and manufacture a diverse range of beverages at relatively low margins dominate the industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.