Considered at once a discretionary product and an affordable luxury, the Lipstick Manufacturing industry is relatively resistant to economic conditions. Though lipstick sales declined in 2009, the industry's recessionary contraction was not as sharp as that of the overall cosmetics industry or other discretionary products. Fashion trends are more influential on industry revenue, and growth in the past five years has been driven by a resurgence of lipstick in fashion trends. In the future, operators in this mature, fragmented and competitive industry will need to focus on innovation, both to stay ahead of trends and capitalize on growing consumer demand for natural, chemical-free cosmetics.
Companies in this industry manufacture lipstick. For companies that make a wide variety of cosmetic products, however, only the manufacture of lipstick and lip stains are included within this industry (lip gloss and lip balm are excluded).
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.