A drop in disposable income and escalating competition depressed demand for industry products in the past five years. In particular, competition increased from fast-food chains and frozen yogurt shops, many of which recently added smoothies and juices to their menus. In response, small juice and smoothie bars have been franchising in order to consolidate marketing costs. Over the coming years, these trends are forecast to continue. To stay competitive and drive revenue growth, companies will expand offerings and look to markets overseas.
This industry consists of establishments that primarily sell smoothies and fresh-made juices. A smoothie is a blended, sometimes sweetened beverage primarily made from fresh fruit or vegetables combined with ice, frozen fruit or other frozen ingredients. Some juice and smoothie bars offer add-ins, like soy milk, whey powder, green tea and herbal or nutritional supplements. Revenue from other beverage and food sales is also included.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.
